The cobbler’s shoe syndrome is alive and kicking in the 21 century in Hertfordshire. We are quick to provide advice for other company websites but have procrastinated over our own far longer than I am comfortable with. So here it is. An improvement definitely; modest maybe; but above all – it’s our tin and we do what it says on it.
Most of all I am extremely proud of the long list of good things our clients have to say about us. At the end of the PR day we can say what we like, but it’s what our clients say that is the most important. Our philosophy at PRPR has always been to do a good job for our clients first and foremost, so they stay with us. Like our website, we are guilty of not doing enough of our own marketing; but then most of our new business comes from word of mouth, recommendations and people remembering us when they move on.
Take Hendrik Noorderhaven from the Netherlands who we got in the FT for putting Teletext on the Internet. Some two years later he came back to us with his new venture, EUclaim.co.uk to help airline passengers get compensation for cancelled flights. A worthy cause indeed. Not only has EUclaim made the front page of The Times, but Hendrik also starred in a Channel 4 Dispatches documentary – along with a string of radio and TV appearances.
Even for a seasoned PR like myself, it’s difficult to put a positive spin on the current credit crunch and we are conscious that budgets will be under pressure. But because at PRPR, we don’t burn unnecessary holes in marketing budgets and because savvy companies know that good PR is more important than ever when times are tougher, we know that we have a vital role to play in supporting our clients. We hope to use this Blog spot to keep you up to date with news from PRPR, our clients and the industry in general. And we welcome any feedback and comments, of course.
Peter Rennison, the PR in PRPR
Tags: credit crunch, EuClaim, new website, PR, Public Relations
